There have been numerous mascots for Cookie Crisp over the years starting with Cookie Jarvis. Cookie Jarvis was an old wizard who would wave his wand and Cookie Crisp would magically appear. Next was Cookie Crook and Officer Crumb, who would constantly play a game of cat-and-mouse for possesion of Cookie Crisp. Then was Chip the Dog, who had the iconic howl of "Cooookie Crisp!" Presently, there is an incredibly redesigned Chip who is now a wolf.
Variations of Cookie Crisp include a vanilla flavored cookie, a chocolate chocolate chip cookie called Double Chocolate Cookie Crisp, and a vanilla cookie with sprinkles called Cookie Crisp Sprinkles.