Honey Smacks is a cereal produced by Kellogg's. It consists of puffed wheat that has been sweetened. Originally called Sugar Smacks, the name was changed to Honey Smacks, then to just Smacks. The name has since reverted back to Honey Smacks.
The first mascot was Cliffy the Clown followed by Smaxley the Seal. After Smaxley was Quick Draw McGraw, then the Smackin' Bandit, then the Smackin' Brothers, and lastly, the present-day mascot Dig'Em Frog.