Rice Krispies is a cereal made by Kellogg's. It consists of puffed rice. Because of the air pockets in the puffed rice, the addition of milk produces the now famous "snap, crackle and pop" sounds.


The mascots for Rice Krispies are the three elves Snap, Crackle, and Pop. They were the first and longest running cartoon mascots for Kellogg's cereals.


The variations of the cereal that are currently on the market are Cocoa Krispies and Rice Krispies Treats cereal. Discontinued variations include Razzle Dazzle Rice Krispies, Berry Rice Krispies and Rice Krispies with Marshmallow.

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