Rold Gold is a brand of pretzel produced by Frito-Lay. All of the pretzels that Rold Gold produces are hard pretzels, but they are not all the traditional shape. All of the pretzels are baked and not fried.
Most of the variations for Rold Gold involve the shape of the pretzel. There are traditional ones, pretzel sticks, thin pretzels, pretzel rods, and even braided twists. A few flavor variations exist as well, such as honey wheat and honey mustard.